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Mascara and WUNDEREXTENSIONS Lash Extension & Volumizing Mascara

Mascara is another cosmetics, which aims to enhance the eyes by darkening and thickening eyelashes. Going back in time, mascara was first created as early as 4000 B.C. by Egyptians to darken their eyelids and eyelashes. However, the mascara formulations have been significantly changed since then.

The chemistry of mascara can be described as follows. It is formulated as an emulsion cream or solvent suspended liquid or a pressed or moulded cake. The main purpose of such formulation is to obtain a product able not only to wet the eyelashes but also readily spread along them.

The main problem of many ordinary mascaras is their sticky nature, which may cause lashes to cake together. Good mascaras should be able to dry quickly forming a hard-plasticised layer. Hence, it is important to try to maximise the content of wax and water, while minimising the amount of oils, fats and hygroscopic materials in mascaras.

There are different types of mascaras. The first one, emulsified cream mascara, is formulated as oil in water emulsions. The cream is aimed to dry quickly and is usually incorporated into collapsible metal tubes. The second one, liquid mascara, can either be liquid oil in water emulsion or aqueous suspension.  Sometimes they also contain a little amount of suspending agent to stabilise the emulsion and retain the colour of pigment. The pigment itself should be inert, which means it has to be unable to combine with other elements present in the formulation.

WUNDEREXTENSIONS Lash Extension & Volumizing Mascara is based on a few main ingredients, which are presented below:

  • Beeswax, a naturally extracted wax secreted by honey bees, helps to keep an emulsion from separating into its oil and liquid components in mascara. Furthermore, the wax ensures the eyelashes remain separated, become more lengthened, and thickened. The colour stays attached because of its heavy base. Wax-based mascaras, such as WUNDEREXTENSIONS, are commonly preferred over dryer mascaras, as they ensure no crumbling or falling off the lashes. London dispersion forces created between the molecules allow them to stick to each other. In larger molecules e.g. waxes, these forces would be present to the larger extent, and thus secure that mascara would not fall off the lashes.
  • Iron oxide pigment is the ingredient of WUNDEREXTENSIONS, which darkens the lashes. It also provides some advantages to the formulation as it is water resistant and can last for long without the need to reapply mascara. It is also able to create intense pigments that have a rich colour.
  • A VP/VA Copolymer helps to create a film, where each individual lash can be encapsulated and this can be achieved due to its binding and film forming properties. Molecules are able to diffuse through the polymer matrix creating a film around every single eye lash. It is also able to stick to other polar molecules as it is water soluble.

In addition, WUNDEREXTENSIONS introduce the new breakthrough formula, consisting of two separate formulas, which can be combined together to provide multiple lash benefits upon single application. While the ‘Black’ Extension Technology contains the mini tinted 3-Dimensional lash extensions, which would stick to the lashes ensuring a long-term lasting effect due to the presence of wax, the ‘Blue’ Volumizing Technology provides the lash coverage with advanced “micro-hydra-tubes”.  Thus, lashes are effectively nourished and protected.

You must have noticed that there are two main types of mascaras: waterproof and non-waterproof. So what is the difference between them?

Mascaras that fall into “non-waterproof” category are hydrophobic, which means they are soluble in water. They usually contain water, glyceryl stearate, ammonium acrylates copolymer, polyvinyl alcohol, and alcohol. Ammonium acrylates copolymer has nitrogen molecules strongly bonded to a hydrogen molecule by hydrogen forces due to their difference in electronegativity. In fact, there are hydrogen bonds present in a water molecule as well. As a result, two compounds would be attracted to each other so that the non-waterproof mascara can be easily removed by water.

“Waterproof” mascaras are defined as hydrophobic and work oppositely to the “non-waterproof” ones. As a rule, they consist of petroleum distillate, polyethylene, carnauba wax, pentaerythrityl hydrogenated rosinate, and tall oil glycerides. The large amount of waxes and oils found in waterproof mascaras demonstrates the nonpolar nature of a compound, and, hence, its inability to dissolve in polar substances e.g. water. Other substances, which should be nonpolar e.g. petroleum distillate oil, are required in order to remove a waterproof mascara from the lashes.


K. Singh, Chemistry in Daily Life, Prentice-Hall, New Delhi, 3rd Ed., 2012, 80-81
Milady, Milady’s Standard Cosmetology, Delmar, NY, 2008, 610-611

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